Magazine Tips

1. Efficient, fast, easy to scan (that’s showing off the service)
2. Worth the investment of money and time (that’s the “What’s in it for me?”)
3. It glows in vivid colors that will inevitably turn disappointingly dull when printed in ink. A hard-copy printout may be closer.
4. The screen is the wrong size, no matter how big it is. You can’t see it intimately as if it were in your hands.
5. Intellectually stimulating, interesting (that’s to promise benefits